Gordon Brown will still be Prime Minister when the by-election result in Glasgow East is declared in an hour or so's time.
People at the count are now predicting an SNP win by 1,000 or more. This will be a very serious set back but it was a campaign based solely on the SNP saying let's send a wee message to Gordon Brown. It looks clear that the message will be sent.
The main thing now will be how Labour responds.
If it is yet another series of policy announcements then the message won't have been understood. What is required is not yet more policy but current policy effectively delivered. On top of that a clear statement of Labour values - maybe by way of a little pledge card.
And someone needs to get a grip of the narrative coming from Labour. Where the hell is is Ali Campbell?